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Are Black Friday deals worth it?

Which? tracked product prices for 12 months, and found that 87% were the same price or cheaper than their Black Friday price at other times of year.

Some 46% of products were cheaper than their Black Friday price on at least one day during the six months afterwards.

Which? crunched a year’s worth of pricing data for 94 popular tech, home and personal products that were on offer over Black Friday 2017, from six months before the event until six months afterwards. They looked at 59 deals from Currys PC World, 18 deals from Amazon, 14 from John Lewis and three from Argos and compared this data with the price of the products on Black Friday itself.

87% of the products were the same price or cheaper than their Black Friday price at other times of the year.

86% of the products on offer were the same price or cheaper during the six months following Black Friday, and 46% were found at a lower price on at least one day in the six months after Black Friday.

Unique bargains were scarce – only 13% of the products we tracked were at their very cheapest price of the year on Black Friday (meaning that the same price wasn’t found on any other day). 3

6% could be found at the same price as on Black Friday at other times of the year. Even when extending the period of ‘Black Friday’ to the two weeks surrounding the day itself, we found that 76% of products were still cheaper or the same price at other times in the year, and 74% could be picked up for the same price or less in the six months afterwards.